# The Flow Company

> The infrastructure that connects households to the supply chains that serve them.

## What Flow Is

Flow is a technology company building the connected household — a system where
goods are tracked from factory to shelf to home. Inventory is known at every
layer. Waste is reduced. Supply chains are transparent.

## Products

### Sunday
Consumer meal planning app. Knows what you have at home and suggests what to
cook tonight. Uses receipt data and grocery store integrations to build a
real-time picture of household inventory. iOS app, currently in development.
Website: https://sunday.kitchen

### Product Pass
B2B compliance software for EU Digital Product Passports (ESPR). Helps
manufacturers generate, manage, and distribute DPPs as the regulation rolls
out across categories from 2026-2030. SaaS product.
Website: https://productpass.digital

### FlowTag (future)
Passive RFID tagging layer that bridges manufacturer compliance data (Product
Pass) with household inventory (Sunday). Physical tagging at <€0.05 per tag.
Not yet in active development — contingent on both wedges reaching milestones.

## Company Details

- **Legal name:** The Flow Company
- **Location:** Stockholm, Sweden
- **Parent:** Ona (https://ona.vc)
- **Domain:** theflow.company
- **Contact:** hello@theflow.company
- **Founded:** 2025

## Why Flow Exists

The logistics stack was built in pieces over fifty years by companies that
didn't talk to each other. Each layer optimises locally. Nothing optimises
globally. Flow is building the system that should have existed from the start.

## Key Context

- Sweden is the beachhead (Kivra digital receipts, ICA grocery dominance)
- EU ESPR mandate drives Product Pass timing (2026-2030)
- RFID cost collapse (<€0.05/tag) makes household-scale tagging viable
- Food is the wedge category — highest frequency, highest waste